An email alias is an alternative email address that redirects messages to your main inbox without creating a separate account. Example: if your main email is alex@company.com, you could have an alias like press@company.com or support@company.com, both arriving in your main mailbox.
✅ Advantage: You only manage one inbox but can communicate under multiple identities.
Why and When Should You Use an Alias?
Organization: Use different aliases for different topics (ex: careers@, sales@, billing@) to easily categorize and prioritize emails.
Privacy: Share an alias instead of your personal email to protect your identity.
Testing: Use aliases when signing up for newsletters or services to track who is sharing your email.
Temporary needs: For a specific project, event, or period without needing a full new email address.
How to Create an Email Alias
On Gmail
Create variations with “+”: Gmail ignores anything after a "+" in your email address. Example: emails sent to yourname+project@gmail.com will still arrive in yourname@gmail.com.
Use filters: Create rules to automatically label, archive, or sort emails sent to a specific alias.
Set up a true alias:
Go to Settings > Accounts and Import > Send mail as.
Add a new email alias you own and choose whether to reply from the alias or the main account.
On Outlook
Add an alias to your Microsoft account:
Go to account.microsoft.com > Your Info > Manage how you sign in to Microsoft.
Add a new alias there.
Sending from an alias: When composing a message, click on From and select the alias address.
Risks and Limits of Email Aliases
Not bulletproof for security: An alias can still be traced back to your main email by someone determined.
Management overload: Too many aliases without good filters can create confusion instead of simplifying.
Not all services support aliases: Some forms reject Gmail-style “+” addresses.
Spam risk: Public aliases (like contact@) are easy targets for spam bots if exposed online.
Conclusion
Email aliases are a lightweight, powerful way to organize your communication, especially when combined with filters and labels. Used properly, they save time, increase privacy, and help keep a professional image — without the headache of managing multiple inboxes.
🔵 Bonus: If you use Recapp, aliases can be auto-classified and tracked just like regular emails — no extra setup needed!